SpinCar expands headquarters at Icon Tower

Grazi Zazzara of Icon facilitated a 4,958 square foot lease expansion with tenant Spin Car at Icon Tower. The company’s Downtown Syracuse Headquarters is now a total of 11,158 square feet.

SpinCar offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. Their 360° WalkAround® technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, SpinCar has delivered more than 300 million virtual WalkArounds to car shoppers in 20 countries.